Here’s a thought:
If you want your marketing to do direct sales for you, you’re wasting a lot of money and time. That’s not marketing’s job. You’re doing it wrong.
Your marketing is for introducing you to potential customers. Or re-introducing you. Either way, that’s the main function, right?
Marketing isn’t you; it’s an introduction to you.
Think about what that role plays in our society.
The introduction is a big deal. Like it or not, you’re going to be associated with the character of the introducer, probably forever.
On some level, we look for vouchers in an introduction. There are all kinds of cues we take from them. The presentation, the language, and, yes, the source.
The question then becomes who’s doing the introductions? Is it the person that’s friendly, witty, funny, always interested in what other people are up to? Or is it that loudmouth jerk who just talks about himself all the time?
Or, worse, that person who never says anything interesting or anything worth listening to. The one that everyone just ignores.
Tags: content, content marketing, Digital Marketing, marketing strategy, online reputation management, Social Media, writing