That’s right, it says “Writing Video”. Scripts.
You can do this. Video is huge. There are numbers and statistics showing that investment in online video marketing is continuing to grow, year after year.
Duh. Of course it is. Think of what video has going for it:
-It’s quick. Small businesses can make their own videos in the amount of time it takes a production company to get donuts for their meeting.
-It’s cheap. $150 bucks buys you all the HD camera you’ll ever need. Throw in another ten for some lighting, if you’re getting all fancy.
-It’s easy. Turn it on, shoot some footage, and post it everywhere. Done.
The question is, what are you going to film? What’s your content? Those are the questions to answer, not “how?”.
Here are some tips for creating video scripts:
Less Is More Let the video do the work. Keep in mind that you’re writing for a medium that captures an audience through pictures, not words.
Set The Scene Regardless of whether your video is a monologue, a documentary clip, or an info piece, include the setting in the writing. It should have something to do with your subject, so remember it when writing the script.
Include Some SEO Google is using the same tech as they use in Google Voice to index video clips. That means that what you’re writing, even though the audience won’t see the transcript, can influence search results. Keywords, people.
Outline Especially for informal videos, you want the script to come off naturally. That’s hard to do with people who aren’t professional actors, so including an outline can help cover your subject without setting the script in stone.
Include Directions If you see your action taking a certain course, make sure you include it in [brackets]. Don’t leave everything up to the camera; make the action part of your script.
Remember, these are tips for informal videos. Which you can make tons of without a ton of investment. Add a little planning on the front end with a script, and you’ve got another channel for your digital marketing.
Tags: blogs, content, content marketing, scripts, video, writing