Search engine marketers are fascinating.
They’re friendly, smart, mostly unassuming. It’s remarkable considering that these are the same people that largely determine what the world sees on when they go online. That’s real power.
When a revelation hits that industry, listen. It’s important.
Here it is: “The days of concentrating your web marketing efforts on a website alone are hereby gone.”
Good riddance. Websites are an excuse for too many companies to put up another billboard. There’s really not much thought other than “sell more”. That’s why so many of them are so bad.
Digital presence demands more from marketers. It begs for relationship. It rewards clarity of thought. It needs care and feeding.
Everyone marketing a business is now a publisher. Welcome to your new life :-) Here’s what’s in the suite: website copy, blogs, podcasts, video, photo streams, social profiles, networks, and, above all, relationships.
That’s good for businesspeople and bad for spammers. When real people start to determine the strength of your business online, through blogs and reviews and recommendations within their networks, we can instantly see what’s trustworthy.
Start thinking about matching who you are online to who you are. There are a lot of important ways you’ll need to show it. Starting now.
Tags: content, content marketing, Digital Marketing, marketing strategy, Social Media