I like reading twitter tutorials. Not because I suck at Twitter, but more as a morbid curiosity.
I’m a rubbernecker on the information highway.
Never has the echo chamber of the internet reverberated so loudly as during the Twitter revolution. It’s a bit of a paradox- how can people say so much about saying so little?
Easy. A lot of them preach. Then they re-preach (RP). It’s what to say and what not to say in the Church of Twitter.
Twitter is a marketing tool, for most. It can be used an infinite number of ways. There’s the ticker-tape (Guy Kawasaki), the full-on micro blog (Dave Winer), the help desk (Chris Brogan), and the snark (Fake AP Style Book), just to name a few.
Want to know how it’s done? What the secret is?
Well, there are a lot of ways to use Twitter. The only thing to remember is: don’t be pushy.
Here’s what I do, and it works well for me…
1. Put all of the blogs that cover your area of expertise into a reader, along with some other ones that cover topics of interest, like pollen research or hair metal or whatever you like.
2. Follow all of the writers of those blogs, and link to their posts in your tweets, or at least try to without being a suck up. After all, you’re following them because they’re worth reading, right?
3. Say something funny.
4. Tweet your own link once or twice.
5. Respond to anyone who says thanks by saying thanks back.
6. Download tools to make the above 5 points more efficient.
There are a lot of other formulas and methods out there, but this will work fine. It’s the summary of millions of blog posts about how to use Twitter.
You don’t have to be a “power user”. I’m not, and I get a lot out of my Twitter experience, personally and from a business perspective.
Is that wrong? Maybe.
I’m okay with that.
Tags: content, Digital Marketing, marketing strategy, Social Media, twitter