Yesterday I talked with a group of people about writing.  Specifically, we were talking about content marketing, and what it means to write a blog.

I got some great tips from the wordpress blog, which is definitely worth checking out if you’re trying to answer this question.

Here are my answers:

• To Create Something

With a blog, you can create a good business atmosphere, a helpful presence on the web, or an idea to grow within a community.  Creativity is criminally neglected at most businesses, but why? Everyone gets a box of crayons in Kindergarten.

• To Be Findable
  

Blogs allow your business to have a renewed presence, not just on the internet, but on where people look on the internet.  The content from your blog positions you (along with a lot of other stuff).  It’s the difference between putting up a billboard, and sharing your ideas with a group of people -sometimes a very large group- who are interested in them.

• To Communicate
  

Good blogging establishes you as an expert.  Not necessarily in your field, (because your field might be filled with more qualified, better known experts), but on your viewpoint.  Blogging is a good way to have your say, on your subject, and find out how others feel about it.

These answers are all processes that serve a common principle:  to lead.  Good blogs are leaders- sources of knowledge, guidance, and direction.

If you decide to start blogging, and what you make is creative, findable, and communicates your ideas, your blog will share the lead in your field.

Tags: business relationships, content, content marketing, getting started in social media, partnerships, writing

This entry was posted on Wednesday, April 29th, 2009 at 6:55 am and is filed under Content Creation, Copywriting, Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.