This post isn’t going to be about marketing. (But just so I don’t leave you hanging, there are some interesting posts on digital marketing today here, here, and here.)
Pat and I were chatting last night a bit about what family means to this business.
The short answer is that it means pretty much everything. We work around family, we make time for family… family shapes things here at Matterhorn.
A couple of weeks ago, we headed to Harpers Ferry to make a presentation on social media. We could have left the day before the presentation and gotten there in time for a dinner with the conference attendees- it was a networking opportunity, for sure.
But Pat needed to see his daughter’s first T-ball game. Couldn’t miss it. We left late in the evening, got there around 1 a.m., worked a little, and got up early to set up.
Yesterday, we had a presentation to make in the afternoon. I had to leave early to coach my son’s soccer practice. It was an obligation I had made months before.
No problem. We changed things around a little, I presented first, and made it to the field just in time to set up cones.
We make those allowances here because, for us, that’s what really matters. What’s cool is that it shows up in our work. Family isn’t an excuse to duck responsibility here at work; it’s the reason to take on big projects here at work. Better work makes us better at home.
We’re Saturdays-at-the-field, helping-with-the-homework, never-miss-a-birthday guys. And that makes the way we do things not for everybody. That’s fine- there are plenty of other digital marketing companies out there.
But for us, family is first. What about you? How does family fit into your business?
