Is it a paycheck?
Is it what’s expected of you?
Is it ego?
Is it some bad decisions you made?
Is it an obligation?
Is it fear?
OR
Is it opportunity?
Is it adventure?
Is it challenging?
Is it fulfilling?
Is it your life’s work?
Is it making the world better?
Is it art?
Is it so much fun you can’t imagine doing something else?
Is it satisfying?
Is it better than anything else ever?
Is it joy?
If your work answers one of the questions at the top, you should think about doing something else. If it answers one of the questions at the bottom, that’s what your marketing should be about.
Tags: content, content marketing, Digital Marketing, ideas, Marketing, marketing strategy, Social Media












add a future for my kids to the list of questions at the bottom and you’ve pretty much got why I support sustainable development and sustainable travel and tourism in Appalachia.
[Reply]
Ben Curnett
Reply:
March 22nd, 2010 at 10:11 pm
Maybe we should put that one at the top :-)
[Reply]