If your customer doesn’t get it, you have three options:
1. You can try to make them understand, and explain why they should be interested in you.
2. You can reshape your product to fit them.
3. You can write the customer off.
Number one can be done with a lot of work ahead of time. With a good content strategy and a clear idea of your vision, you’re heading off most of the problems at the gate.
Number two usually has the worst results. The customer is rarely satisfied if your product is changed, even at their request, and here’s why: You do it the way you do it for a reason. Because it’s the best. You’ve found the product that will deliver exactly what you propose to offer. When you change that around to fit everyone’s needs, an essential element of your business breaks down. It’s what made you you.
Number three should be done a lot more to avoid number two.
Tags: business relationships, business trust, content, content strategy, marketing strategy
Always a tough scenario when someone hires you for your skills, then tells you how it should be done.
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