The most important piece of marketing advice you’ll ever use is this: Plan.
It’s no longer OK to throw everything at a wall and see what sticks. “Everything” is too big. There are too many tools and techniques in the digital world to try.
And there’s this: The wall has changed. The wall now responds. People can interact, talk back, talk bad, and just have just about any voice they’re willing to have about you.
So now more than ever, plan. Here’s what your plan should include:
-Who’s in charge. Someone needs to own the plan.
-A definition of success, AKA conversion. Know what you want people to do.
-Graphic design. You should be able to help your designers realize your vision.
-Written Content. The writing needs to be integrated into the plan.
-Photo and video assets. Know where these are coming from before you start.
-SEO components. It’s always ongoing, and needs to be accounted for.
-A firm grasp of what you’ll do and what you’re marketing company will do; you have to participate.
-A timeline. You need a period of time with a launch and a finish that you can use to measure your success.
In terms of personnel, you can think of a digital marketing plan in three parts, ala the intro to The Back Of The Napkin. Development, Content Strategy, and Design.
You can fit everything you need for a sound plan into one of those jobs, and all of the responsibilities on the list above, as well. The challenge is making yourself a part of the plan.
Tags: business relationships, content, content marketing, Digital Marketing, marketing strategy