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	<title>Comments on: What SNL Can Teach You About Blog Strategy</title>
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	<link>http://matterhornmarketing.com/marketing/what-snl-can-teach-you-about-blog-strategy/</link>
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		<title>By: Ben Curnett</title>
		<link>http://matterhornmarketing.com/marketing/what-snl-can-teach-you-about-blog-strategy/comment-page-1/#comment-576</link>
		<dc:creator>Ben Curnett</dc:creator>
		<pubDate>Mon, 06 Jul 2009 16:45:55 +0000</pubDate>
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		<description>John, thanks for the comment.  You&#039;re right:  if you offer quality and consistency, you allow yourself some room for experimentation.  Products with good track records can make mistakes and keep thriving, because people trust them to recover.</description>
		<content:encoded><![CDATA[<p>John, thanks for the comment.  You&#8217;re right:  if you offer quality and consistency, you allow yourself some room for experimentation.  Products with good track records can make mistakes and keep thriving, because people trust them to recover.</p>
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		<title>By: John Robinson</title>
		<link>http://matterhornmarketing.com/marketing/what-snl-can-teach-you-about-blog-strategy/comment-page-1/#comment-567</link>
		<dc:creator>John Robinson</dc:creator>
		<pubDate>Tue, 30 Jun 2009 21:22:31 +0000</pubDate>
		<guid isPermaLink="false">http://matterhornmarketing.com/marketing/?p=502#comment-567</guid>
		<description>Great post! I think it really speaks to the fact that you have to build trust with your audience by consistently giving them a quality product. 

Once you have a formula that works, you can change the content to keep things fresh but don&#039;t make drastic changes that break away from your overall theme or detract from the value you&#039;re giving your readers.</description>
		<content:encoded><![CDATA[<p>Great post! I think it really speaks to the fact that you have to build trust with your audience by consistently giving them a quality product. </p>
<p>Once you have a formula that works, you can change the content to keep things fresh but don&#8217;t make drastic changes that break away from your overall theme or detract from the value you&#8217;re giving your readers.</p>
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