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Posts Tagged ‘twitter’

Quiet, Please

Tuesday, April 20th, 2010
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I used to have a bad, bad problem with putting my foot in my mouth.

I mean really bad.  I’ve asked fat women if they’re pregnant, inquired about the status of dead spouses, and mocked the developmentally disabled for being drunk.

And I’m a nice guy.  I genuinely meant no ill will.  But due to circumstances that I wasn’t able to perceive, I was left looking like, for want of a better term, a total jackass.

Check that.  There is no better term for want of.

But, just so people understand, I’m not malicious, or stupid.  It’s just that, when your foot goes into your mouth, you look both malicious and stupid.

Now imagine reliving that one embarrassing moment when your toes pass your teeth and your foot lodges ankle deep in your primary speaking orifice forever, with thousands of people watching.  They share your horrible experience as an example to others on behavior and ettiquite.  Did I mention that this moment lives on forever?

Oh.  Yes I did.  Twice.  In italics.

So here’s a tip that my social inept brain learned to send my social media brain: be quiet.

Quiet solves so many problems, it’s amazing there isn’t more empty space on the internet.  But that’s a question for another post.

The gist here is that, just because you have a cursor, it doesn’t mean you have to curse.  Er, speak.  There are some rules of thumb to remember in social media concerning the sound of silence…

No One Looks Good In A Fight On The Internet Notice how movie villains always have the polite lines in the evil scenes?  There’s a reason for that.  The context around what they’re saying makes them darker.  Thing is, the internet rids speech of context.  There’s no inflection, and there isn’t enough text in social media to give context to speech (It’s why people use emoticons, BTW). That’s why, when arguments happen on the internet, it’s so easy for others to ridicule.  Avoid arguing online.

The Internet Is A Great Place To Have An Opinion And it’s a terrible place to tell someone that they’re wrong.  Part of it, again, is context.  The other part of it is space.  People have social media space, just as they have personal space.  You wouldn’t get all up in someone’s grill, as the common parlance has it.  So don’t do it online.

Better To Remain Quiet And Be Thought A Jackass than to start typing and remove all doubt.  It’s an old saying right?  Well, how do you think sayings get old?  They’re true.  And online, it goes back to that whole forever thing.  If you say something inappropriate, it eventually gets forgotten (usually. certain restrictions apply).  But if you post something inappropriate, it’s out there for as long as you’re online.  Longer.

The echo chamber of the internet sounds the loudest when it says this one word:  Listen.

If Twitter Had A Fairy Godmother…

Wednesday, January 13th, 2010
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It would be nice if there was a Twitter intervention service.

I’m thinking of something like a fairy godmother that would step in and gently correct those misguided businesses that are out there shouting.sydney angel by erinisfunky

Alright, cue bad sitcom dream sequence…

—–

@newtosocialmedia: Right Now!  50% off every single thing from our summer stock!  Check it out http://snip.li/026a07 #michaeljackson

@therealfairygodmother: @newtosocialmedia you’re doing it wrong, dear.

@newtosocialmedia: @therealfairgodmother Thanks for the RT love! 50% off every single thing from our summer stock!  Check it out  #britney

@therealfairygodmother: @newtosocialmedia I’ve cut you off.  ur tweets aren’t going anywhere right now.

@newtosocialmedia: @therealfairygodmother what? #haiti  #google

@therealfairygodmother: ur tweets aren’t going anywhere.  except to me.  and stop using those hashtags.

@therealfairygodmother: that’s the first lesson  : – )

@newtosocialmedia: I don’t understand #tcot

@therealfairgodmother: exactly.

@newtosocialmedia: ?

@therealfairygodmother: You ran in and started shouting before you had a chance to understand what it is ur doing.

@newtosocialmedia: I’m marketing my business.

@therealfairygodmother: You’re making an ass of yourself.  And your business.

@newtosocialmedia: But how do I sell things to people using Twitter if I don’t, you know, sell things to people. Using Twitter.  ?

@therealfairygodmother: That’s just it.  You don’t.

@newtosocialmedia: Then why the hell am I doing this?

@therealfairygodmother: Good ?

@therealfairygodmother: Social media isn’t for direct sales.  Or, it is if u want to spam.  r u a spammer?

@newtosocialmedia: No.  I just want people to know about my business.

@therealfairygodmother: Awesome.  That’s a great place to start.  What’s the best way to talk about your business?

@newtosocialmedia:
Radio?

@therealfairygodmother: lol no.  If you went to a party, and someone asked you what you did, would you tell them everything they could get for 50% off?

@newtosocialmedia:
No.  I’d tell them what I did.

@therealfairygodmother: Right.  And what if they asked you where the best coffee was near you?

@newtosocialmedia:
I’d tell them.

@therealfairygodmother: Right again.  And what if they told you about the bad day they were having?  Would you give them your specials?

@newtosocialmedia:
No, I’d probably tell them that joke about the mother-in-law who dies and she’s talking to St. Peter and he asks her to name her sins.

@therealfairygodmother: Okaaaaaay.

@therealfairygodmother: What I mean is, you’d have a conversation, right?

@newtosocialmedia:
Right.

@therealfairygodmother: Well, that’s what Twitter is.  A way to have conversations.  Some of those conversations will be about what you do.  Some won’t.

@therealfairygodmother: But you can’t choose all the time.  That’s selling.  And selling isn’t having a conversation.  It’s selling.

@newtosocialmedia:
And Twitter isn’t about selling.  It’s about having conversations, meeting people who have some interest in me, and vice-versa.

@therealfairygodmother: Now you’re getting it!  Nice job.  I’m going to put you back in the stream now.  Go use what you’ve leaned.

@newtosocialmedia:
Cool. #superbowl

@therealfairygodmother: : – (  alright, let’s talk about hashtags first…

Are You A Twitter Ninja, A Guru, Or A Jedi?

Thursday, December 31st, 2009
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These references are done.  Played out.  Finished.

It’s a new decade, so let’s put them away forever.  Please.lego ninja by jonathanb

If you don’t know what I’m talking about, you probably don’t need to read any further.  But just in case, here’s the deal:  Guru, et. al. were terms used throughout the 00′s to lend a little tech savvy speak to your bio in an informal (zany?) way.  These idioms were little one word cues that branded their designees as in-the-know.  Geek marketer code.

(Guru is a little older. Still, though… ugh.)

Okay, I’m going to give you the fact that I am a self admitted word geek.  I’m hypersensitive to language.  When people start using words that are fashionable, I’m the first to ignore them.  To each their own.

But these words are too egregious to be ignored anymore.  I’m calling for an immediate boycott. This is a cease and disist order from saying anyone is a “blogging ninja”, a “WordPress jedi” or (gasp) a “social media guru”.

It’s over.

But far be it from me to be a critic without proposing a solution.  For the 10s, here are the words that will be quirky designations for expert:

General, Wrangler, and Matador.

Go ahead.  Try them out.  That guy who gave the keynote on Twitter is a General.  Four Stars.

See?  It works great.

Jill is a total wrangler when it comes to Facebook.

I guess what I’m trying to point out is that, no matter what catchphrase people are using, information and the folks that wield it are either useful or not.  They either help or they don’t.  They either use their powers for good, or… hey, now I’m doing it!

You get the point.  It’s probably best to just let your actions do the talking, rather than calling yourself something or other that, let’s face it, 10 years from now will sound like a catchphrase from a bad sitcom.

But if you’re dead set on trying, I hope you’ll use the ones I put out there.  If you start using them now, your vocabulary will be way ahead of the pack when the rest of the Twitter-verse comes around.

You’ll be a language matador.

Why You Should Use Twitter The “Wrong” Way

Thursday, December 3rd, 2009
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I like reading twitter tutorials.  Not because I suck at Twitter, but more as a morbid curiosity.

I’m a rubbernecker on the information highway.LA Traffic- respres

Never has the echo chamber of the internet reverberated so loudly as during the Twitter revolution.  It’s a bit of a paradox- how can people say so much about saying so little?

Easy.  A lot of them preach.  Then they re-preach (RP).  It’s what to say and what not to say in the Church of Twitter.

Twitter is a marketing tool, for most.  It can be used an infinite number of ways.  There’s the ticker-tape (Guy Kawasaki), the full-on micro blog (Dave Winer), the help desk (Chris Brogan),  and the snark (Fake AP Style Book), just to name a few.

Want to know how it’s done? What the secret is?

Well, there are a lot of ways to use Twitter.  The only thing to remember is: don’t be pushy.

Here’s what I do, and it works well for me…

1.  Put all of the blogs that cover your area of expertise into a reader, along with some other ones that cover topics of interest, like pollen research or hair metal or whatever you like.

2.  Follow all of the writers of those blogs, and link to their posts in your tweets, or at least try to without being a suck up.  After all, you’re following them because they’re worth reading, right?

3.  Say something funny.

4.  Tweet your own link once or twice.

5.  Respond to anyone who says thanks by saying thanks back.

6.  Download tools to make the above 5 points more efficient.

There are a lot of other formulas and methods out there, but this will work fine.  It’s the summary of  millions of blog posts about how to use Twitter.

You don’t have to be a “power user”.  I’m not, and I get a lot out of my Twitter experience, personally and from a business perspective.

Is that wrong?  Maybe.

I’m okay with that.