Reward doesn’t come without risk. Unfortunately, fear of failure prevents most people from taking any risk at all. And also from obtaining any reward.
Does taking a risk, and falling short, mean that there’s no reward to be had? Of course not.
Back in late December, I issued a dual challenge to you and to myself. You were going to change the way in which you approach marketing. I was going to change my diet and exercise, and participate in the Captain Thurmond’s Challenge.
How’d I Do?
Unfortunately, when it came time to race, I wasn’t ready. I set a goal and fell short. Still, I’m not deterred. And I actually have lots of positives to report.
Like many people undertaking a great change, I began my journey full-throttle. Drastic change, drastic pace. The first signs of change came quickly, giving me some positive reinforcement. However, I wanted big changes. Fast. That’s a rare occurrence in any situation.
Setbacks were expected and came along right on schedule. Distractions crept in, so did doubt. A series of stops, starts, gains, losses. Frustration, jubilation.
At this point, I am eating better yet still dealing with ups and downs with my exercise program. Kids, work… not excuses but reality, make things tough to always find time for a workout. Yet 8 months in, I am continuing to find ways to do so. So far I have lost 20 pounds. To me, that’s a big deal.
I didn’t reach my goal, but I’m continuing to work, and continuing to make subtle changes with the intent of those changes becoming permanent.
Positive change.
How’d You Do?
Does my story sound similar to yours? I issued the follow challenge:
My challenge to you, is to change the way in which you approach your marketing efforts. Put the bullhorn down, quit yelling at your customers and quit trying to find needles in haystacks. Listen for a change. Study for a change.
It appears that more and more folks are accepting that change in their marketing mindset is not an option, but a requirement to move forward. Positive change is happening for many. How about you?
