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Posts Tagged ‘marketing books’

The Best Gift You Can Possibly Give A High School Senior

Tuesday, December 1st, 2009
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I don’t care about  shops that put up their Christmas stuff too early.  Or Black Friday.  Or Cyber Monday.  Or shopping in general.

I’m just not that into it.Rob Ten Pass- bunkodesk

But I do have a recommendation to make for a gift.  It’s more than a recommendation, actually.  I’m ready to beg.

Here it is:  If you know a high school senior, please, this holiday season, do everyone a favor and buy them Daniel Pink’s The Adventures Of Johnny Bunko.

Yes, it came out over a year ago.  Yes, your senior wants a gas card instead.  Yes, it’s a comic book.

Actually it’s manga, which is Japanese for comic book.  Doesn’t matter.  It’s awesome.  And the teen in your life will think so, too.

Here’s why:  We live in a world of images.  Like it or not, the way messages spread now is through pictures.

We still have to take those pictures, some of them, and digest them. But with the sheer tonnage of information coming at us (especially at an 18 year old), that’s getting harder and harder to do.

It’s especially hard to do with a book.  Successful classrooms use the web to an extent that their textbooks are becoming irrelevant, or, at best, a set of notes to reference the actual work going on.

So when you sit down to talk with a person who has in front of them the limitless options they see everyday on the internet, and ask them what they want to do with their lives, you better prepare yourself for a lot of blank stares.

And giving them the Newsweek Guide To The Best Colleges isn’t going to fix that.  Most of the problems they’ll be facing in the working world don’t even exist today.

Johnny Bunko is nothing short of a revelation to most teens.  And a lot of adults.

The story is about Johnny, who did okay in school and took the path everyone said he should take.  Then, of course, he realizes that he’s stuck in a cubicle for life with no idea how he got there.  Pretty standard stuff, right?

This is different.  This is brilliant.  The book’s lessons are essential.

The publisher bills it as “the last career guide you’ll ever need”.  For a lot of teenagers today, they’re right.

You might be tempted to think that a book about careers isn’t a gift for the holidays.  That’s a graduation thing, right?  A little helpful advice from their favorite adult-type-person?

Wrong.

The holidays are exactly when they need this book.  Graduation is too late.  The holidays are the big break before the home stretch.  That’s when their minds need to race and roam, to find direction.

Give them some.  It’s a gift that they’ll definitely thank you for.

Need Something to Read? Take Some Time to Learn

Thursday, August 20th, 2009
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Placing importance on learning and education has been an important part of my life. I didn’t really have a choice; Both of my Grandmother’s were teachers. My Grandfather, a principal. Likewise for my mother and father….and countless other family members.

What have you learned lately?Learning and education, are on-going. It never has a true conclusion, and now more than ever, those in marketing need to study and learn from one another. Some learn from reading, some from watching, some from experience.

In compiling this list for some of our partners, I thought best to be nice…and share.

Let me know what you think and what should be added…and I will continue to bolt-on more of my other favorites.

Blogs:
Just a handful for you to throw into your reader, skewed towards social media, also take a look at our blog roll. (psst…its over there ->>> )

Social Media Today: http://www.socialmediatoday.com/SMC/

Chris Brogan: http://www.chrisbrogan.com/

Scott Monty – Ford: http://www.scottmonty.com/

Online Marketing Blog, (PR and Social): http://www.toprankblog.com/

Here are two strong lists for you to decide what appeals to you specifically: The Ad Age Power 150, and Top Rank Big List.

Social Media Explorer
More solid, social media information.

Books: (yes..of course these ARE affiliate links!)
Groundswell – Charlene Li, Josh Bernoff
If you are familiar with Forrester, you know what this is. If not, this book will help you wrap your head around the changes in marketing, and the emergence of social.

The New Rules of Marketing and PR – David Meerman Scott
A must read for those that still are not convinced that marketing is/has changed.

Call to Action – Bryan & Jeffrey Eisenberg
One of my all-time favorite marketing books. I have read, and re-read this one…and I think you should too.

Social Media is a Cocktail Party – Jim Tobin, Lisa Braziel
A good, easy (and quick) read to get you thinking about implementation and strategy.

Trust Agents – Chris Brogan
I have not even completed this book, but am recommending it. So far, a great read…some great stories to really help make the points have meaning.