Friday seems like a good time to reflect.

That’s what this new feature on the Matterhorn blog is about.  Pat and I are online a lot, of course.  And we stumble on some pretty cool stuff throughout the course of a week.

There’s a lot of things that we see that we’d like to write whole posts about.  So we do.  But other things don’t fit for one reason or another (usually a time shortage).  That’s what the Best Ideas Of The Week is for.

Enjoy…

“This I Believe” is an amazing series of short radio essays from people across the spectrum of American life, many famous, some not.  Here’s one by movie and TV producer Brian Grazer about leaving your comfort zone.  And surfing.

One of our favorite thinkers and marketers, Seth Godin released an ebook called “What Matters Now”.  It’s available for free download, and is the kind of thing you really want to share with as many people as you can.

We’re big believers in quality content, partly because of Joe Pulizzi (@JuntaJoe on Twitter).   He’s been writing about how to use content strategically for a long time on his blog.  This week, he posted a list of 100 predictions for 2010 on content marketing and social media.  These are thoughts from some of the best and brightest; it’s well worth a look.

If you’re an iphone user, you probably need the type-’n-walk app.  Amazing that this didn’t come out earlier.

18 minutes well spent is a big deal in the age of the internet two-point-whatever.  Robert Ballard, an oceanic explorer with too many discoveries to name, gives a fascinating talk about the new age of ocean exploration, and how much left there is to know about 3/4 of the planet.  It’s the kind of thinking that gets you thinking.

Finally, if you’ve never heard John Henry Faulks’ Christmas story, you owe it to yourself to gather up your loved ones and have a listen.

Merry Christmas and Happy Holidays from Matterhorn.