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Posts Tagged ‘books’

Best Ideas Of The Week

Friday, January 8th, 2010
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It’s Friday once again, and time to roll out the best ideas of the week.

One note here- these are the best ideas for our week.  That doesn’t mean all of this stuff came out last week.  Sorry if that’s misleading at all.  But a good idea is a good idea.  Let’s just use the time frame as context, not constraint.snow day by evoo73

Sound good?  Awesome.

-Here’s a link that was intended for the holidays, but really is worth checking out regardless of the time of year.  It’s a list of 10 interesting talks from TED, a regular stop for thought provoking video of thought provoking people.

-And in that same line of thought, why give up all of the “best of” lists just because New Year’s is over?  Here’s one worth reading from Inc. Magazine.  Come on, there’s nothing going on until, like, Valentine’s day.

-Chris Brogan has good ideas pretty regularly.  This week, I thought he really nailed an idea I like to visit over and over again with partners- how relationships improve sales.

-Would you like to check out the evolution of the website?  Here it is- booneoakley, only on youtube.  Something like this might not be right for you.  But it could be.  Which is why it’s there.  So cool.

-Finally, here’s something that falls squarely in the “word geek” category.  Cliff’s Notes (yes, the ones you used in high school with the bumble bee yellow and black covers) now produces the classics in manga.  For those who aren’t familiar, manga is a wildly popular form of comic book from Japan.  You know, with the kids.

Anyway, hope you liked these links.  We’ll be collecting them again next week, so let us know if there’s something you’d like to see here.

Thoughts on Content Strategy

Thursday, January 7th, 2010
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This is what I’ve been reading lately:  Content Strategy For The Web by Kristina Halvorson.

It’s a great book.  I wrote a quick review of it on Amazon, though it’s the kind of book that I’m not even close to taking full advantage of yet.  I love those.jenga! by guivax

Content Strategy is about creating and implementing a plan that uses all of your digital goods (your content) to support the best online experience you can.  And it’s really hit its stride lately.

It’s no fad.  Or, at least, it shouldn’t be.  CS is a new ontology, a smart way to prepare our most important digital assets.

What I also like about CS is that content (especially text) is finally getting its due.  What used to be the mongrel of the web development world now has the pedigree status it deserves.  As a writer, I’m happy to see it, if only because so much content, especially written content, sucks.

Okay, so I’m biased.  Doesn’t matter.

For a little more overview, there’s a skimpy wikipedia entry and a bulging google knol on CS for some overview.  The knol authors all have blogs worth reading.  Also on the overview side of things, there’s this post on A List Apart, also by Kristina Halvorson.  Here’s your definition of CS in 1000 words or less.  Can you tell I’m a fan?

So, what’s been most helpful so far?

Well, aside from creating a way to talk about content not being neglected, it’s got to be the process that comes along with taking good care of content.  In the past, I had always kept my process for creation pretty close to what I had learned way back in the creative writing days.  I research.  I outline.  I draft.  I revise.

I’m now creating a much, much wider scope for the process than I’m used to.  I’s not just writing.  More like a strategy for content, if you will.  I’m still working on a smaller scale than, for example, Richard Sheffield’s mindmap for CS. Most of what I’m doing in in the Creative and Process arms of that structure, and I’m in the process of building a mindmap of my own for my particular workflow.

So if you meet with a wordy-type like myself in 2010, and they start talking Content Strategy in capital letters, you’ll know what the landscape looks like.

Oh, and if you’re really interested in CS, you should definitely make plans for this.

The Best Gift You Can Possibly Give A High School Senior

Tuesday, December 1st, 2009
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I don’t care about  shops that put up their Christmas stuff too early.  Or Black Friday.  Or Cyber Monday.  Or shopping in general.

I’m just not that into it.Rob Ten Pass- bunkodesk

But I do have a recommendation to make for a gift.  It’s more than a recommendation, actually.  I’m ready to beg.

Here it is:  If you know a high school senior, please, this holiday season, do everyone a favor and buy them Daniel Pink’s The Adventures Of Johnny Bunko.

Yes, it came out over a year ago.  Yes, your senior wants a gas card instead.  Yes, it’s a comic book.

Actually it’s manga, which is Japanese for comic book.  Doesn’t matter.  It’s awesome.  And the teen in your life will think so, too.

Here’s why:  We live in a world of images.  Like it or not, the way messages spread now is through pictures.

We still have to take those pictures, some of them, and digest them. But with the sheer tonnage of information coming at us (especially at an 18 year old), that’s getting harder and harder to do.

It’s especially hard to do with a book.  Successful classrooms use the web to an extent that their textbooks are becoming irrelevant, or, at best, a set of notes to reference the actual work going on.

So when you sit down to talk with a person who has in front of them the limitless options they see everyday on the internet, and ask them what they want to do with their lives, you better prepare yourself for a lot of blank stares.

And giving them the Newsweek Guide To The Best Colleges isn’t going to fix that.  Most of the problems they’ll be facing in the working world don’t even exist today.

Johnny Bunko is nothing short of a revelation to most teens.  And a lot of adults.

The story is about Johnny, who did okay in school and took the path everyone said he should take.  Then, of course, he realizes that he’s stuck in a cubicle for life with no idea how he got there.  Pretty standard stuff, right?

This is different.  This is brilliant.  The book’s lessons are essential.

The publisher bills it as “the last career guide you’ll ever need”.  For a lot of teenagers today, they’re right.

You might be tempted to think that a book about careers isn’t a gift for the holidays.  That’s a graduation thing, right?  A little helpful advice from their favorite adult-type-person?

Wrong.

The holidays are exactly when they need this book.  Graduation is too late.  The holidays are the big break before the home stretch.  That’s when their minds need to race and roam, to find direction.

Give them some.  It’s a gift that they’ll definitely thank you for.

5 Books You Need For Digital Marketing 101

Tuesday, November 10th, 2009
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Not everyone is a fan of business books.  No problem.  There are ways to get around that.

But there are some new (or new-ish) titles that everyone should read.  Here’s why:  Together, they are primer on how digital marketing is done.

austinevan- books in a stack

That means if read these and you can start to create digital marketing strategy with just about anyone who lives and works on the digital side of life.  That includes web developers, content strategists, graphic designers, and on and on.

Enjoy…

1.  Letting Go Of The Words by Ginny Reddish      First of all, this isn’t a narrative.  It’s a textbook.  And there’s no better work on the nuts and bolts of writing for the web.  If you want to know how to make your written content useful, this book explains all.

2.  Groundswell by Charlene Li and Josh Bernoff     This is the book that identifies what social media is, who will be using it, and how it’s taken over the online world.  There are a fair number of statistics, which can make it seem dry.  But for anyone that works with a team that needs to be convinced about social media, this is the book to do it.

3.  Made To Stick by Chip and Dan Heath     This one isn’t digital-specific.  But it does explain how to translate your ideas in interesting ways.  And “interesting” is exactly what’s needed in an environment where attention spans (even yours) are measured in fractions of parts of bits of seconds.

4.  Trust Agents by Chris Brogan and Julien Smith     If Groundswell explains the what, who, and how of social media, Trust Agents is the “why”.  This book explains the power of influence, reputation, and relationships in the world of the social web.

5.  The Back Of The Napkin by Dan Roam   Draw stick figures.  Be understood.  Repeat.  It’s the communication tool that those of us without the gift of graphics have always looked for.  Especially now.  Information has gone far, far beyond simple text.  This book explains how to get there yourself.