Who doesn’t want more traffic from search engines? Aside from George ‘Miserable Failure‘ Bush, we ALL do!
Gaining more traffic is easier for some than it is others, especially when there is no place to go but up.
Many brand new, and grossly under-performing, websites can make some very simple changes, which can have significant impacts.
First, give each of your pages unique, descriptive titles. Don’t cram them with keywords, but certainly put the primary keywords, pertaining to the page, in there. Far too many websites use the exact same title for every page, which confuses the bots, and even more pages have NO title! A search for ‘untitled page’ returns an alarming 36 million plus pages…there is no excuse. Add a title.
Secondly, clean up your page copy. Make it relevant, coherent and unique from one page to the next. If you have multiple pages, utilizing large blocks of identical content, you are creating duplicate content…a no-no in Google.
Third, make sure your pages link to each other efficiently. A good internal linking structure makes it easier for search bots to crawl your pages and also makes it easier for visitors to navigate your site. Use descriptive link, or anchor, text (the text that is the actual hot link) that accurately, and descriptively, describes the page it links to. Avoid using the proverbial ‘click here’ link text.
There you have it…three simple and easy changes that will assuredly help your search rankings and site traffic.
Get to work!
