…if your website looks neglected.
…if anything takes a long time.
…if your graphic design isn’t good.
…if you can’t show me numbers.
…if I have to wade through your copy.
…if I can’t find what I need.
…if your tone feels fake.
…if you try to push me to buy.
…if you don’t make it all very easy.
…if you try to talk over my head.
…if you spam me, ever.
…if it’s hard to find the info I’m looking for.
…if you block your own message with pop-ups.
…if I don’t get the feeling I can trust you.
…if you’re boring.
…if you don’t listen to me.
…if I find someone who does it better.
…if you aren’t helping.
Tags: business relationships, business trust, content marketing, marketing mindset, marketing strategy
For me the hardest one is to avoid being boring. I always fret that what I’m posting is of little value, mostly because there are so many blogs and other web outlets that I feel like much of it has already been done. Keeping things fresh is a struggle.
[Reply]
Ben Curnett
Reply:
October 10th, 2009 at 1:10 am
It’s in your head. Not the difficulty- the boring. Struggle makes great art or ideas or both. Sure, it’s been done, but not by you. That’s what’s interesting.
[Reply]