I’m not a huge sports guy.
I like to catch games every once in a while. I know enough trivia to hold my own. But I don’t follow things day to day.
It was easier to be a fan in the 60′s. If I had been alive then, I’m pretty sure I’d have a team that I’d follow, and be one of those guys: “Well, our right tackle is out with a hangnail that’s hung around since last season, but I think he’ll end up playing through it in the post-season.”
Now the players move around, the money’s big, and it’s hard to look away from the business side of things. I’m not turning this into a post about free agency or anything else. I’m just saying that’s the landscape.
Still, there are fans. Huge fans. To me, it seems they get neglected in bad ways and in a lot of places.
So when you see something like Lombardi-gras, it really changes the focus. Yes, New Orleans deserved to have a big win. A big something for the city that needed it.
But if you know the story, you know that this had built up long before the playoffs got started. There was an investment by the team to reconnect with the fans, to make this about more than a trophy. This championship was about the fans, start to finish.
If you watch that video in the link above, you can see how excited the players are to be there. They’re sharing their moment. It was all about this time, from the start of the season. The team was the engine, but the fans were the spark.
What about your fans? When you do great work, is about the work, or is it about the people who set you up to do it?
Your co-workers. Your clients. Your social network. Your local businesses. Your sources of inspiration. Those are the people that deserve to get your light shined on them. They’re your fans.
What are you doing for them?
Tags: business relationships, business trust, content, marketing strategy