Comments on: How To Succeed In A Small Town http://matterhornmarketing.com/marketing/how-to-succeed-in-a-small-town/ Fri, 31 Dec 2010 18:05:05 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Ben Curnett http://matterhornmarketing.com/marketing/how-to-succeed-in-a-small-town/comment-page-1/#comment-638 Ben Curnett Wed, 19 Aug 2009 16:13:29 +0000 http://matterhornmarketing.com/marketing/?p=861#comment-638 I don't know, Patrick- it sounds like you <em>do</em> agree with me. I'm saying the rules are the same (be honest, punctual, and visible) but the opportunities are different. I think I should have taken your lead a little more on <em>how</em> those opportunities are different, because I agree with you 100%. I imagine digital marketers in large cities have one less piece of the proposal pie; that is, we must convince a lot of our potential customers that digital marketing is even <em>viable</em> for them, that it's even worth it to begin with. I think that's a given for large markets. Still, the teacher in me kind of likes those opportunities. It can be frustrating, sure, but it's pretty satisfying when you make a convert. I don’t know, Patrick- it sounds like you do agree with me. I’m saying the rules are the same (be honest, punctual, and visible) but the opportunities are different.

I think I should have taken your lead a little more on how those opportunities are different, because I agree with you 100%. I imagine digital marketers in large cities have one less piece of the proposal pie; that is, we must convince a lot of our potential customers that digital marketing is even viable for them, that it’s even worth it to begin with. I think that’s a given for large markets.

Still, the teacher in me kind of likes those opportunities. It can be frustrating, sure, but it’s pretty satisfying when you make a convert.

]]> By: Patrick Godbey http://matterhornmarketing.com/marketing/how-to-succeed-in-a-small-town/comment-page-1/#comment-635 Patrick Godbey Tue, 18 Aug 2009 02:08:14 +0000 http://matterhornmarketing.com/marketing/?p=861#comment-635 I agree with everything here save for your first point, that the rules for doing business are different in a small town. I would equate doing business in WV like working in a semi-progressive, yet backwards facing environment. The way people look at internet marketing, or social media, is as though its the newest scam/pain/hurdle they are presented with, rather than the newest opportunity. Case in point, how many local businesses advertise on the internet vs print or tv? How many local companies have a strong web or social presence? Its not a lack of exposure, they know these things exist, but for some reason the concept of embracing them seems lost. I agree with everything here save for your first point, that the rules for doing business are different in a small town.

I would equate doing business in WV like working in a semi-progressive, yet backwards facing environment. The way people look at internet marketing, or social media, is as though its the newest scam/pain/hurdle they are presented with, rather than the newest opportunity.
Case in point, how many local businesses advertise on the internet vs print or tv? How many local companies have a strong web or social presence? Its not a lack of exposure, they know these things exist, but for some reason the concept of embracing them seems lost.

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