Social Media is all about trust. The ones who win are patient, because trust takes some time to build.
That time frame, the time it takes to build trust online, should be considered ahead of time. It needs to be part of your strategy. The little decisions, the conversions, that go into someone deciding to trust you are way more important than advertising your special online. Plan for it.
They’re micro-conversions. Lots of little, helpful interactions that you give away for free. It’s just like if you had a shop, and people came in for directions. Same thing.
Well, you can give directions by just pointing at a map. But to make an impression, you’ve got to be a real person.
People who are talking into the social media bullhorn without planning are going to be left behind when it comes to making big conversions or sales. If they would have spent time making micro-conversions instead of trying to be the biggest, things might have worked.
All you have to do to start is take some time to listen. Then, introduce yourself.
There. You made your first micro-conversion.
Now keep going.
