Monday morning’s a great time to cut out clutter.
A lot of times, people look at what they’ve got on their site and don’t really know where to start. Well, no matter how big your site is (or how much clutter you’ve got), it’s a big project.
Here’s a rough outline of the process to really, really simplify it…
It’s starts with an audit. Open up a spreadsheet and document every page you’ve got. Also, give each page a grade on the content- use whatever system works best for you. Record everything you can about the pages, including the tag and headline keywords.
The next step is to plan. Set out a strategy for replacing your content; plan for not only what content you want, but who’s going to own it and keep it updated, and how it will fit in the bigger picture of what you’re trying to say. Content with no plan is replacing clutter with more clutter.
Then, create. This is the fun part, and it goes far beyond just writing. Remember that being clear and direct is more important than being clever. You’ll want to create pathways to conversion on your site; everything your reader sees should have a purpose.
There’s much more to it, but that can at least get the seed planted and growing.
Tags: content, content marketing, content strategy, Social Media