Have you ever heard of Django Reinhardt?
Asking that question in prewar Europe would have been like asking if you’d ever heard of Elvis.
Django was a guitarist. A great guitarist, maybe the best ever. He grew up in a gypsy camp on the outskirts of Paris. Amazingly, he made his best music after a tragic fire rendered his pinky and ring fingers on his left had permanently curled up and unable to move.
Listening to his music (a lot, I admit) inspired me to think about how you can do something similar when writing a blog.
Be Daring Swear. Be Ridiculous. Tell the Truth. In your headline, you should be writing something that pulls attention hard enough to snap someone’s neck. Okay, maybe not that hard. But think of how ordinary 99% of all the blogs out there are. The bar is set pretty low.
Be Innovative Ideas are contagious. Putting them across in a blog (10 Ways To Have Fun Even If You’re Boring) is a good way to keep yourself blogging. Think about that opportunity: You get to invent something new every time you sit down to write. If your blog is something you have to do, you can forget about ever succeeding with it.
Be Awesome Despite Everything Django was a Gypsy who had been burned in a fire. An outcast. It would have been easy to be average. Instead, he created something new in the world, something brilliant. You’re not a natural writer? Learn. You don’t have anything to write about? Not true. You’ve got writer’s block? Get unblocked.
There’s every excuse in the world not to write a daring, innovative posts. But you have the chance to be awesome, every single time you sit down to write.
If you can use a three fingered gypsy for inspiration, you should.
Tags: Ben Curnett, blogs, content marketing, Social Media, writing
