I had jury duty today. You can insert whatever groans you want to here, but I won’t do it for you. I thought it was fascinating.
Sure, I had a lot of other stuff to do. And it was inconvenient. But, so what? I’m not much for convenience, which is part of the reason why I live where I live.
My town has less than 1,000 people. More people travel down our river than our roads. Most business owners around here don’t get the first thing about digital marketing.
But I don’t care. Here’s why: Walking around town today, I saw no less than 15 people that I know. I had lunch with 3 people at 3 different tables in the same restaurant.
That’s cool. To me, anyway. Where I grew up, there wasn’t much of that. And I’m not sure why. It could just be the sheer numbers of people in metro areas, but most people go to the same places at least somewhat regularly. So that can’t be it entirely.
I think it’s space. There’s more space here in the little towns. So when people’s space comes into contact with each other, it means more. It’s more of an event, less of a disturbance.
It’s true in business. If there’s one thing out there that there’s plenty of, it’s space. Bandwidth. You’ve got to be something really big to cover it all.
Which is why I like doing business in small towns; all I have to be is myself.
Blog idea: A series of posts about doing smart business in small towns. Lake Wobegon meets Signal Vs. Noise.
Tags: business relationships, business trust, content, marketing strategy, Social Media