It’s important to listen.
We all know that. But it’s equally important to ignore.
The critics who don’t offer input. The people who fear change. The people who are going to laugh at you and roll their eyes at your work.
How do you ignore the people that will ridicule your idea? Here are some suggestions:
-Don’t be afraid to fail. Whatever new challenge you’re taking on- social media, new products, a different creative outlet are all going to present challenges. Some of them, you will not overcome. And you shouldn’t: that’s how you learn.
-Remember that no one cares. It’s hard to keep that in mind when you’re thinking about the success of your business. You’ve built that amazing piece of work, you know it’s amazing, and no one cares (that’s why we do marketing strategies, BTW). But what about that other piece of work that you’re not so sure about, the one that’s way out of your comfort zone, the one you’re really going out on a limb for? No one cares about that either.
-Surround yourself with encouragement. If there’s a din of positivity, helpful feedback, and honest critique, you can’t hear the people who want to shout down everything you do.
If you’re ignoring correctly, you’re also guiding yourself and those around you toward conversation that can actually help.
Tags: business relationships, business trust, content, content marketing, Digital Marketing, Social Media