There are a lot of people that could care less about tech.
Not that there’s anything wrong with that. You can be a terrific chef, or a kayak instructor, and you get to choose how much you want to keep up with what goes on in the digital world.
Not so if you have run a business. To be clear, you don’t have to be into tech, but you do have to know something about digital marketing.
Fortunately what you have to know isn’t a ton of information. Digital marketing pros can set up almost everything you need to run a marketing strategy from start to finish.
Here’s a list of some ideas on the tech side that it’s good to familiarize yourself with…
1. Understand What’s What You should know the lingo. Understand what your marketing team is talking about when they talk about tools. Web browser, SEO, and server are all terms you should understand, for example. If your team is talking over your head, ask them to bring it down. And do your own research, too- tech terms are easy to find on the internet.
2. Get What You Pay For Measure everything. That’s the huge benefit of digital marketing. If you can imagine it, you can probably track it. So make sure you get a baseline for what your plan is doing right now, so you can see improvement (or decline) in conversions. Not measuring your web marketing efficacy is like taking money, lighting it on fire, and flushing it down a toilet. Or something.
3. Let Your Pros Be Pros It’s a good idea to participate in digital marketing even if you’re afraid of tech. Be a part of your plan. But understand that many times digital marketing strategy is more than the sum of its parts. Everything is not an option, so be aware of the requests you make and how they fit into your strategy. A plan only works if you use it.
4. Listen Fortune 500 companies pay millions for market research. If you’re a careful listener, you can use your digital marketing to tell you exactly what your customers are saying. Remember that people are talking about you anyway, and you can’t control it now any more than you ever have. You can get mad and ignore it (or worse, have an online argument) or you can use it to make your business and your digital marketing strategy better.
Tags: business relationships, content, Digital Marketing, marketing strategy