I have had a number of questions about this lately; “Don’t people read anything?”.
The answer is….yes, visitors do read online, just in a different way.
Keep website copy succinct. Brevity, online, is a virtue…and bullet points can provide information quickly.
For example…
Instead of:
Our cabins include a wide variety of amenities including utensils, linens, towels, appliances, hot tub and a great location.
Try:
Cabin Amenities
- All Utensils
- Linens
- Towels
- Appliances
- Hot Tub
- A Great Location!
Simple enough isn’t it? Keep in mind that the majority of website visitors ‘scan’ a page in search of visual cues. Continual blocks of text become monotonous and visitors will quickly lose interest.
Write for the Web With:
- short paragraphs
- bulleted lists
- clear topical headings
Leverage your photography by presenting relevant photos adjacent to blocks of text or bulleted lists.
If your list is about what you offer for lunch, provide a photo of your lunch. If the paragraph is providing information about your location, provide photos of your location.
Quality page content is an essential component of any Search Engine Optimization campaign. Keep page copy topically relevant, use proper heading tags (H2, H3) and bulleted lists in conjunction with relevant photos and graphics.
