I’m more of a Star Wars fan than a baseball fan. Pat’s the opposite, so in that way, we’re balancing each other out.
But I bring it up because, either way, you’ve got pretty much the perfect metaphor for anything you want to say.
And what I want to say today is this: Be like Yoda when Luke came to begin his training. Don’t try to shove every single detail about what it is that you do in your online reader’s face.
The temptation is huge. That’s one of the reasons Yoda held back some info from Luke- it was the path to the dark side.
Whenever people, especially business owners, get a chance to tell their story in a place with no boundaries at all, it’s tempting to just put every single detail out there.
After all, you’ve got the space.
But here’s what you need to know: it’s boring to do that to readers. They lose interest. And the one person that doesn’t was already a raving fan anyway.
Temper your information. Space it out. Save some for later. Be brief.
In other words, let the reader, like Luke, find the path themselves. And you’re Yoda, so you know how to put someone on the path, right?
You keep readers on the path by giving them only the information they need to continue. Edit, and edit some more. Use only what you need, and nothing you don’t.
Now, who wants to put that in baseball terms?
Tags: business relationships, content, content marketing, Copywriting, marketing strategy, Social Media, writing