How much of your business is a secret?
In the way that many business owners separate their marketing from their actual day-to-day business, I think that most of what goes on at a place is secret. In other words, there’s the face of the business, the part that customers see. And there are the hands of the business, the part that does the actual work.
The hidden parts aren’t necessarily bad. They might just not be part of what the owner sees as the customer experience. But then, for almost every single small business in existence, why have them at all? Especially with the options that are available today. What you’re hiding, a competitor is showing, improving, and turning into marketing.
It makes me wonder what has to be hidden. If I wanted to find ways to improve my business, looking at what’s hidden would be a good place to start.
Tags: business relationships, business trust, content, Digital Marketing, ideas