The Best Salesperson Ever

Brian Hagar is kind of loud.  He’s definitely opinionated.  And he’s known by everybody he’s ever met as “Squirrel”.

Despite all that, Brian is the best salesperson I will probably ever meet.  Here’s why: he cares.

True Love

Brian is so genuine about his respect and concern for his customers (he’s a whitewater river guide, so his customers are actually his “guests”), that he instantly -instantly- gains the trust of the people he’s talking to.  It’s because he loves them.

The other stuff doesn’t matter.  People don’t care if he’s loud, even though they might be very reserved.  People totally disagree with his opinions, but love to debate with him.  And how often does an insurance salseman from Cleveland get to hang out with a guy named Squirell?  Even his name works for him.

Why Love Works

Brian isn’t trying to sell anyone anything.  He knows that his product -fun- will sell itself.  He’s confident about that.  He only wants for his guests to have the time of their lives.

It resonates.  No matter what happens, Squirrel turns it into a positive.  Because he loves his guests, and loves what he does.  Can you understand why the message is so strong when it comes from him?

Be A Squirrel

You don’t have to be loud and have a funny nickname.  You just have to believe that what you’re doing is the best thing you could be doing. Take that message to market.  And then you can be the best salesperson ever.

It’ll translate.  If you put yourself into your marketing, if you care, people will find you.  Why? Because you’re sending a genuine message in a sea of shouting.  It’s about good content.  That’s worth a lot to people.

If you just sell them, just nag them, just spam them- they can find that on their couch.