Hi again. Here we are on another Friday. We’ve started to call it “Beer Friday” around here; our new office is right above the new Studio B Gallery, which just happens to sell some of the world’s best craft beer. Lucky us.
Looking for a great idea? Look no further…
-It’s no secret that we’re big fans of Seth Godin. Is he the most quotable guy of the 2000s? Maybe. He’s definitely been a big inspiration for us to think about the same old things in completely new ways. Here’s a post he wrote this week called “Frightened, Clueless or Uninformed” that I liked a lot and wanted to pass on to you.
Take a read and think about whether or not you fit any of those categories. At one time or another, I’ve been each one. The difference is that, now, I’m not afraid to admit it.
(BTW, the only thing I don’t like about the post is that Seth doesn’t use a second comma in the title. It’s called a serial comma, and as a certified grammar dork I’m totally questioning why it was left out. All great thinkers use serial commas. What gives?)
I’ll also pass along this great idea from Seth, probably the most succinct piece of advice in the history of business:
Make big promises. Overdeliver.
That’s worth putting on your wall.
-I wrote a post a while back about going fractal with your marketing. The whole idea of fractals is a fascinating one, best explored for laymen (that’s me) in this documentary. If you’ve got 20 minutes or so, it’s definitely worth watching.
This week, a very patient math geek posted a video of a fractal in the Mandlebrot Set (the basis for extending fractals to infinity) that zooms in so far that the entire image, at that magnification, would be bigger than the universe.
Chew on that for a while.
The video is a little hard to watch because the colors are so loud. But what’s interesting is the information on the magnification. I can’t begin to understand an image that’s bigger than the universe. But there it is.
-Another great idea from Google comes in the form of the Street View Snowmobile. This is a real thing that’s a happening in anticipation of the Winter Olympics in Whistler, B.C.
It’s a great thing to take people up on one of the world’s best ski mountains via their computers. The only better way to do it would be to explore it on skis. I’m the kind of person that gets excited just looking at trail maps; I can’t even imagine how cool it’s going to be to take some time to “ride” around Whistler. Good thinking, Google.
