Comments on: Ben Curnett Is An Expert On Everything. What? http://matterhornmarketing.com/marketing/ben-curnett-is-an-expert-on-everything-what/ Fri, 31 Dec 2010 18:05:05 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Ben Curnett http://matterhornmarketing.com/marketing/ben-curnett-is-an-expert-on-everything-what/comment-page-1/#comment-221 Ben Curnett Wed, 18 Feb 2009 23:24:51 +0000 http://matterhornmarketing.com/marketing/?p=299#comment-221 Jason, I'm right with you. Keeping the conversation in mind is really important for me. I try to create personas for any large piece of work for just that purpose. Jason, I’m right with you. Keeping the conversation in mind is really important for me. I try to create personas for any large piece of work for just that purpose.

]]> By: Ben Curnett http://matterhornmarketing.com/marketing/ben-curnett-is-an-expert-on-everything-what/comment-page-1/#comment-220 Ben Curnett Wed, 18 Feb 2009 23:21:36 +0000 http://matterhornmarketing.com/marketing/?p=299#comment-220 Geoff, thanks for the kind words. Looking forward to the launch. Geoff, thanks for the kind words. Looking forward to the launch.

]]> By: Jason Keeling http://matterhornmarketing.com/marketing/ben-curnett-is-an-expert-on-everything-what/comment-page-1/#comment-219 Jason Keeling Wed, 18 Feb 2009 17:12:30 +0000 http://matterhornmarketing.com/marketing/?p=299#comment-219 Often times, I find that "less is more" when it comes to writing, particularly in the blogosphere. Some authors have a tendency to ramble about in order to fill space, and this can burden the reader. The beauty of writing online in the Web 2.0 world is that authors don't necessarily have to be experts on their subject matter, but they must learn to provoke readers with thoughtful statements/questions that elicit response and conversation. That's an advantage that physically printed materials are not afforded. Often times, I find that “less is more” when it comes to writing, particularly in the blogosphere. Some authors have a tendency to ramble about in order to fill space, and this can burden the reader.

The beauty of writing online in the Web 2.0 world is that authors don’t necessarily have to be experts on their subject matter, but they must learn to provoke readers with thoughtful statements/questions that elicit response and conversation. That’s an advantage that physically printed materials are not afforded.

]]> By: Geoff http://matterhornmarketing.com/marketing/ben-curnett-is-an-expert-on-everything-what/comment-page-1/#comment-218 Geoff Wed, 18 Feb 2009 17:02:48 +0000 http://matterhornmarketing.com/marketing/?p=299#comment-218 Sweet, I knew there was a reason you are doing the copy on our new site. Great explanation. Sweet, I knew there was a reason you are doing the copy on our new site. Great explanation.

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