A secret about me? I’m not a huge fan of candy.
I know, I know. I’m a freak. A pariah. People look at me like I’ve got six heads. But I’m used to it. I eat candy every once in a while, I enjoy it, but I’ve never, ever had a sweet tooth. Go figure.
Still, I can’t say enough how much I like the Candy Dish Blog. Good writing, interesting topics, nice design. The style of the blog is very distinct, meaning it helps brand them, and it’s a great example of good business blogging (in this case, for the National Confectioners Association).
Here’s what’s cool about the writing: it’s light, personal, sometimes funny, doesn’t try too hard, and it’s topical. The “authors” tab lets you know exactly who’s saying what, which is especially near and dear to me. I haven’t read tons of posts, but it seems like they mix it up fairly well, topic-wise, between industry news and personal takes on the candy experience.
There are some blog elements that new business bloggers should pay attention to. Photos, for instance, are front and center, and there’s a flickr roll in the sidebar. Also in the sidebar is a big ol’ blogroll to promote their subject.
And, if you like candy, well, there’s a lot to make you salivate. It’s a great example of how to take your subject and run with it. In blog form.
If you’re thinking of starting or re-doing your business blog, there’s a lot here you should check out for ideas.
