Conventional thinking says change is hard, and people don’t like it. Actually, it’s not the change that’s hard, it’s the hassle. A more appropriate way to think about change is to say that inconveinience is hard; change is good.
Change is especially good when the subject is digital marketing. Depending on what types of systems you’ve started out with, changing things around to fit your marketing strategy is easier with digital than with any other media.
Here are five ways you can change your digital media for the better…
1) Conversion If you feel like your website isn’t doing anything for you, it may be because you’re not giving it anything to do. Pushing digital marketing without any definable goals is like putting up a billboard on the other side of the country. Make sure that your materials direct readers to something. You won’t ever know if you’re effective if you can’t measure your results.
2) Copy Digital copy has great potential, if you’re willing to be bold. The copy that will attract customers to your website is more open, genuine, authentic, and honest than your competition’s. Also, it’s more direct, informative, obvious, and clear. Most companies can’t or won’t write like this.
3) Design Everything else being equal, design wins. For big projects, you need to hire a professional to do your design (just like you do for your copy). But for small changes, buy a design book and do it yourself. Knowing a little bit about design makes you more apt to change some things around, and when it comes time for that really important job, you’ll be able to better communicate with your graphic designer.
4) SEO Changing how your site performs in search is like changing the oil in your car- if you keep up with it regularly, there’s less need for a massive overhaul. If not, there’s plenty of low hanging fruit to get things rolling. A sound digital marketing strategy can’t ignore changing SEO.
5) Social Media Social media marketing is not as hard as it’s normally made out to be, but if you’re seeing no effect from your effort, you need to change something. One aspect commonly ignored in social media marketing strategy is listening. The tools are there for you to hear everything that’s being said about you, anywhere online. Social media is an amazing opportunity, full of constant change.
So, when’s the last time you changed up your digital marketing?
Tags: content, content marketing, Copywriting, marketing strategy, Social Media