Comments on: 5 Things I Love About Seth Godin http://matterhornmarketing.com/marketing/5-things-i-love-about-seth-godin/ Fri, 31 Dec 2010 18:05:05 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Ben Curnett http://matterhornmarketing.com/marketing/5-things-i-love-about-seth-godin/comment-page-1/#comment-633 Ben Curnett Wed, 12 Aug 2009 16:35:07 +0000 http://matterhornmarketing.com/marketing/?p=828#comment-633 Fascinating. I agree- he's a very counter-intuitive thinker, as the whole "world doesn't need more books" comment attests. What's so striking about that to me is that it's such genuinely smart sentiment, from a business standpoint. I mean, whose book would I buy, after hearing that? I'd buy his. Fascinating. I agree- he’s a very counter-intuitive thinker, as the whole “world doesn’t need more books” comment attests. What’s so striking about that to me is that it’s such genuinely smart sentiment, from a business standpoint. I mean, whose book would I buy, after hearing that? I’d buy his.

]]> By: steve cunningham http://matterhornmarketing.com/marketing/5-things-i-love-about-seth-godin/comment-page-1/#comment-631 steve cunningham Wed, 12 Aug 2009 04:16:48 +0000 http://matterhornmarketing.com/marketing/?p=828#comment-631 Ben - I agree with all 5 of your points, but #1 really hits home for me. I had the opportunity to talk to Seth this week, and I asked him the question "why does the world need your book?" (I was talking about "The Dip") His answer? "The world doesn't need more books, the world needs more conversations". Every other author would have given me a spiel about why their book was great and why people should buy it. That's why I love Seth's work - he's almost always counter-intuitive. Thanks for starting a conversation here! Ben – I agree with all 5 of your points, but #1 really hits home for me. I had the opportunity to talk to Seth this week, and I asked him the question “why does the world need your book?” (I was talking about “The Dip”)

His answer? “The world doesn’t need more books, the world needs more conversations”. Every other author would have given me a spiel about why their book was great and why people should buy it.

That’s why I love Seth’s work – he’s almost always counter-intuitive.

Thanks for starting a conversation here!

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