The end of December. It’s that time of year to reflect on the things that have been.  And place hope in the things that could be.

Make your bold predictions. Tell us of the things you resolve to do. Would seem from the 7.8 million predictions and 7.1 million resolutions, most everyone else is.

Me, I have some personal goals I would like to meet. To get there, I’ve decided to focus simply on next steps. I have, in the past, fallen victim to focusing on the pie in the sky image (Hey! I like pie!).

In some cases that image seems to be a million miles away. Next steps help me get there bit by bit.

Instead of giving a list of what I think will (or should) happen, I have a couple questions for you.

Will this really be the year of mobile?
There’s been talk of “the year of mobile” for quite some time. It has to happen eventually. Right? Or has it?

What do you call yourself this year?
It’s like agency mad libs. Fill in the blank: Digital? Integrated? Content Marketing? Social? Search?

We all struggle with the naming conventions as overlap of disciplines has reached a high-point in, well, overlap. Fact is, to be successful online, you have to do a wide variety of things, both as a company and an individual.

It really doesn’t matter what term you use to describe yourself. Just do, what you do, well. Sage advice, I know.

Do you admit you don’t know the answer?
Personally, I hate admitting I don’t know something. Just ask my wife. I may sound somewhat like Fonzie issuing an apology, but I do it.

Over the years I have learned how important, and liberating, admitting not knowing something can be. Also, I have learned to distrust those that respond “I can do that easily” to every question. Which are you?

Learn as much as you can. The only way we can do that, is to admit we don’t know.