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    • Archive for October, 2010

    3 Dead Simple Tools for Social Media

    Wednesday, October 27th, 2010
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    One of the biggest determinants to social media success is time.

    Many companies find themselves in a time-suck that limits participation and diminishes the velocity and quality of their social media efforts.

    Lack of time creates frustration and eventually leads to abandonment. Here are three things which will help you save time and make the most of your social media efforts.

    Hootsuite
    HootsuiteHootsuite allows you to monitor and post to a variety of social media outposts including Twitter, Facebook and LinkedIn.

    With many features, including team participation, post scheduling, analytics and more, it is a great application sure to help you become more efficient.

    Flickr Uploadr
    FlickrTired of uploading photos in small batches? You are using Flickr right?

    Flickr Uploadr is an incredibly useful tool that allows bulk uploading to your Flickr account.

    Create new sets, assign tags, image titles and more.

    Tubemogul
    It’s simple. Upload your video once to TubeMogul and use the tool to distribute to a wide variety of video site like Vimeo, YouTube, DailyMotion and more.
    TubeMogul
    It still has some issue with uploading to Facebook fan pages, but can still save you countless hours of upload time.

    What tools do you use to save time?

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    Posted in Marketing, Social Media | No Comments »

    6 Ways to Make Your Fan Page Craptacular

    Thursday, October 7th, 2010
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    The ubiquity of fan pages has, to an extent, eroded their value. As more fan pages are created, more crap is published. It’s the law, apparently.

    Those that have built and maintain quality fan pages will continue to reap the rewards for the foreseeable future. However, the value of poorly planned and executed fan pages will have an ever-decreasing value.

    Why? Fan pages are easy to create, yet difficult to build-out. Anyone can create a fan page, haven’t you noticed?

    6 Ways to Ensure Your Fan Page Will Suck

    • Care More About the Number of Fans You Have Than the Value You Provide.

      • Quick, go count how often you ask your fans to pimp your page. Now go tally how often you provided something of value to your fans. Skewed towards the pimp? Suxor!

    • Post in All Caps.

      • Your fans love this. Really they do. If your caps lock button happens to be broken, you can always step-up to the ever-popular “Multiple Exclamation Points” tactic. After all what you say is REALLY IMPORTANT!!!! Right?

    • Never, and I Mean Never, Post Anything of Value.

      • Talk about how awesome you are, the recent awards you picked-up at the Elks Club Pancake Feed and several times a day ask your fans to solicit their friends to become your fan. Every day. Do this.

    • Ignore People.

      • Know what else folks love? Being ignored. Seriously, what are these people thinking? They come to one of your communication outposts (your fan page) to ask questions? Caveat: Yes, some folks you should ignore (no joke), we describe these asshats in the next tip.

    • Delete Anything Remotely Negative.

      • There are a ton of people out there that it would seem, hate themselves. Seems, they hate you too. How do they cope? They play the role of “Negative Nancy” all day on fan pages. Yours is next. Those people probably deserve to be ignored. However, those with legit complaints or issues need to be addressed. Don’t just delete comments because they are unfavorable.

    • Allow (And Even ‘Like’) Spam.

      • Your fans LOVE spam. They slice it up and put it on saltines and dance to polka music. They love it. In fact someone just shared a great link about how they struck it rich working from home on an iphone. Also, when Maude’s Cheese Hut does a drive-by post reminding your fans to “Stop in for the best cheese curds!!!!!!!!!”, like it, and leave it for your fans to enjoy.

    Jokes, and snark aside. If you are doing any of these things, please stop. You can create a quality page, encourage communication and provide value to your fans. It can be done, yet all to often the example being used as a good fan page, is a really bad one. So instead of pointing you to one, I simply encourage you to use common sense. Follow the 80/20 rule, provide value, interact and please, don’t be craptacular.

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    Posted in Inspiration, Social Media | 4 Comments »