I think you can tell from our blog posting, more telling the lack there of, that this has been a busy year.

Much has changed in a very short time, and our blog was obviously one of the casualties.

After our recent event at the West Virginia Governor’s Conference on Tourism, and fielding questions about blogging, I decided it was high time to restart the conversation.

Without further adieau, I would like to use our recent dearth of blog posting as a case study for a recent question.

“How often should I post to my blog”

Good question, with many different answers…the right answer is known only by you.

The point of blogging is to share information and initiate and maintain a conversation with your audience. The frequency, duration and tone of your posts is dictated by your audience, not by what some perceived “expert” blindly tells you.

Frequency of posting is a critical element as you must keep the conversation moving along not allowing it to stagnate. Daily, weekly, monthly posting? That is a determination you must make on your own.

You can use our blog as an example of what not to do; Which is simply stop, with no explanation to the audience. While it is no excuse, our company began growing so quickly that blog posting became an after thought. While we had many great post ideas, finding the time to actualy articulate them was difficult.

If you provide you audience with regular, quality information an expectation will emerge. An expectation of timely posting, or quality information, or a continuation of the conversation. When that expecation is not met, and repeated again and again, your audience will seek other sources of information……even if your’s is the one in which they are most interested.

Don’t expect friendly reminders from your audience to provide impetus to post. Just expect a slow, steady single file line of readers heading towards the exit.

Create compelling, unique and informative content and deliver it on a regular basis and you will have created a valuable dialogue with your audience.

In the coming days we will post more on this topic, and will hopefully have a guest blog post to help you with your writing.