At the onset of this blog, and several restarts, the objective was to provide only Internet Marketing tips with a focus on travel and tourism. Posts were a bit sporadic, and at times simply ceased, for a number of reasons: 1. I felt that if I did not have real, actionable by all, tips to share, then there was no reason to post. 2. The company grew so fast that it became a time issue.
There will be a slight change in the approach and objective and the result will be more blog posts on a wider variety of both topics and “skill” levels.
As the founder of Matterhorn I have witnessed a number of profound changes to the landscape in the past 10+ years of involvement in Internet Marketing. I have also been part of a changing company and dynamic as well.
Up to this year Matterhorn Marketing was a one man band, with some “virtual” partners that created websites, dealt with development issues and all of the things associated with marketing them (seo, ppc etc.).
The past 12 months have brought about a profound change to our company structure, processes and products with even more to come. We hired our first full-time employee in late 2007 and in doing so, have added the ability to handle more projects with shorter turn arounds (pending the clients do their part!) and more importantly added photography to our list of available products.
The beauty of the Internet, in relation to running a small business in a rural location, is the globalization effect. Matterhorn has forged strong partnerships with a small, highly skilled set of spcialized contractors to help with custom php scripting and database development, graphic design and copywriting.
We have additionally made significant investments in technologies such as a SMS text message marketing platform, equipment to create short online videos, call tracking services and more.
It has been an exciting year at Matterhorn, and we are excited about what the future holds.
We are currently looking for the right people to join our team: If you are interested in social media, CSS coding and standards-based design, give us a shout!