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Get Help Now: A 12 Step Program For Digital Marketing

July 16th, 2010 by Ben Curnett
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You know you need help.  Just the fact that you’re reading this right now proves it.

Admit it:  you’ve been meaning to update your site for years.  But, for some reason, you can’t.  You’ve used every excuse in the book, but the reality is this: your content has become unmanageable.

If you’re serious, if you’re ready to make a change, there is a way…

The 12 Steps Of Marketers Anonymous

1.  You admitted that you are powerless over what you call your website as it stands right now.

2.  You came to believe that a digital marketing team could restore you to sanity.

3.  You made a decision to turn your website over to your digital marketing team because you didn’t understand it.  Yet.

4.  You made a searching and fearless inventory of your content, noting what can be salvaged and why.

5.  You admitted the exact nature of your wrongs, from losing passwords to hiring your nephew to build the damn thing in the first place.

6.  You were entirely ready to have your digital marketing team remove the defective site from the internet.

7.  You humbly ask you marketing team to make the logo bigger.  When they refuse, you finally understand why.

8.  You made a list of all pages that were wrong, and became willing to amend each one.

9.  You made direct amends to those pages, and became fully involved in your digital marketing strategy.

10.  You continue to take a personal inventory of your site, and when you were wrong, promptly admitted it, via twitter.

11.  Sought through communication and timely feedback to better understand your digital marketing strategy, learning to use new tools and techniques to carry that out.

12.  Having had a technical awakening as a result of these steps, you tried to carry this message to other marketers, and practice these principles in everything you do online.

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